The findings paint a picture of cautious confidence, growing maturity, and a workforce eager for both efficiency and human nuance in how businesses communicate.
🔍 What We Asked: 10 Questions That Reveal the Future of AI in Comms
Our survey explored awareness, usage, sentiment, concerns, and the evolving expectations around AI tools in a professional setting.
Are professionals familiar with generative AI tools like ChatGPT?
- 91% of respondents are aware of tools like ChatGPT.
- 67% have used them in a work context.
🧠 Awareness is nearly universal — but real adoption is still gaining ground.
Is your company currently using AI or automation in any communication function?
- 74% said yes — often in areas like email drafting, internal messaging, and AI-enhanced customer service chatbots.
🏢 AI is no longer experimental — it's already embedded in the communication stack.
How do professionals feel about AI supporting business messages?
- 52% are cautiously optimistic
- 31% are enthusiastic
- 12% are neutral
- 5% are concerned
🌱 The mood is hopeful — but measured. Confidence is growing, not assumed.
What benefits have professionals experienced or expect from AI-assisted communication?
Top 3 reported benefits:
- Time savings (69%)
- More consistent tone (61%)
- Increased creativity (43%)
⏱️ AI is seen not just as a time-saver, but as a consistency enabler and creative partner.
What are the biggest concerns about using AI in business communication?
Top concerns:
- Inaccuracy or hallucinations (57%)
- Loss of brand personality (42%)
- Data privacy issues (45%)
⚠️ Speed without oversight can backfire — AI must reflect your brand and values.
Do professionals trust their own organisation’s use of AI more than others?
- 63% trust their own company more than competitors when it comes to using AI responsibly.
🤝 Internal transparency and leadership alignment are key to earning trust.
Who is more ready for AI adoption — leadership or employees?
- 47% say employees are ahead
- 39% say readiness is equal
- 14% say leadership is more advanced
📎 The workforce is eager — but leadership must do more to lead with clarity.
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How well do professionals understand how AI models generate content?
- 29% have a strong understanding
- 41% moderate
- 30% minimal or none
📚 There’s a clear knowledge gap — and education is now mission-critical.
Are professionals planning to upskill in AI communication tools?
- 56% plan to attend structured training
- 28% will pursue self-guided learning
- 16% have no upskilling plans
🧑🏫 AI fluency is quickly becoming a core professional skill — not a niche one.
Do professionals believe AI will improve business communication in the next 2 years?
- 21% are very confident
- 59% somewhat confident
- 15% unsure
- 5% not confident
📈 80% believe AI will bring meaningful improvements — but they want to see the results.
🧠 Final Takeaway: AI Is Becoming the Foundation, Not Just the Future
The NFON 2025 survey makes it clear: AI is already influencing business communication across sectors — internally, externally, and cross-functionally. What was once experimental is now strategic.
But success isn’t about plugging in tools and hoping for the best. It depends on:
- Trust: Ensuring accuracy, maintaining tone, and protecting data
- Training: Upskilling teams to use AI wisely and confidently
- Transparency: Communicating clearly how, where, and why AI is being used
The organisations that win in this AI-powered era won’t be the ones who move first — but the ones who move wisely, inclusively, and intentionally.
💬 Over to You
What’s your organisation doing to prepare for an AI-driven future in business communication?
Let’s connect, share insights — and lead this evolution with clarity.
What do you think? Do you agree with our findings? Take the survey and let us know!
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