How to attract and retain Gen Z employees

How to attract and retain Gen Z employees

 More than 75 percent of workers identify "managing multi-generational teams" and state "different work expectations across generations" as challenges. Gen Z is the newest generation to enter the workforce, having been born between 1995 and 2015. By the end of 2020, they’ll make up 24% of the workforce.

The millions of Gen Z professionals who are entering the workplace are really heightening the drive to digital transformation. They are the first generation to have grown up in a fully connected world, raising expectations for a high level of digitisation at work. Their outlook demands a step away from legacy and a step toward the next wave of technology, and the wave after that.

To attract and retain these digitally-oriented employees means that businesses must become more responsive to technology innovation. Organisations need to take advantage of the opportunities that digital transformation brings to create a work environment that is flexible, interconnected and ubiquitous. According to a study by PwC, 86 percent of millennials sampled would consider leaving an employer whose values no longer match their expectations.

Here are some top tips that will help you attract and retain this newest generation of worker:

  • Invest in tech: Gen Z workers have never lived without the Internet – they don’t want to be a digital worker in an analogue business. Having up-to-date tech and digitised processes will be a comfort to them and they’ll require much less training to get up on speed on new systems.

  • Ditch the corporate stuffiness: Research has shown that, on average, Gen Z workers are less likely to enjoy a corporate, strict environment. Having a more relaxed environment and relaxed business dress policy would make them feel much more comfortable.
  • Take the time to listen: Many younger workers feel that they cannot get their voice heard, especially when starting in junior positions. The fact is, the majority of people leave a company for one reason – and it’s not money. It’s because they don’t feel valued. Scheduling regular check in’s and actually listening is a key tactic in retaining Gen Z staff.

  • Be transparent on mobility: One recent survey of 1,000 GenZers found that 36% are worried about getting stuck in a position that doesn’t offer chances for growth. Be clear on development plans and where they can grow in future.
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